You stride into a twinkly, noisy casino brimming with confidence, wallet in hand, and plans for some enjoyable, reasonable gaming and a couple of rounds of drinks. But before you know it, hours have passed, and you’re not sure how much money you have left. That’s because casinos use everything in their power to make it hard for you to step away, from the lights to the sounds to the physical design of the place.
Moreover, they offer free drinks and cigarettes (which you can also buy outside), and many allow you to load money onto a card so that you’re not gambling with real cash—so that even if you lose, it won’t hurt as much. In addition, many casinos waft scented oils through their ventilation systems to give gamblers a manufactured sense of blissfulness that makes them feel like they’re experiencing something special.
As the movie demonstrates, it’s very easy for people to get caught up in the glamour and excitement of casino gambling—even if they don’t have a problem with it. And if they do have a problem, it can be extremely difficult to break the habit.
That’s why casinos need to have a robust set of marketing tools to reach their target audience—and keep them coming back for more. That includes ensuring that their games are available on all major platforms, partnering with top software providers to attract a broader base of players, and offering a variety of payment methods so that people can play whenever they want.