A casino is a place where you can play games of chance and win money. Casinos often add a lot of extra features to attract customers: food, drinks, stage shows and dramatic scenery. But there have been casinos that were less extravagant and still met the definition of a casino.

After the breakout success of Goodfellas, Martin Scorsese’s Casino seemed like a surefire hit. It featured a star-studded cast, including Robert De Niro and Joe Pesci (completing their collaboration after Raging Bull). It was based on a factual book by Nicholas Pileggi that detailed the casino mogul’s ties to organized crime and his battle with the Teamsters union and Chicago mafia.

Like many of Scorsese’s films, Casino lays bare the darker side of Vegas. Yet it’s also full of opulence, neon signs and gamblers having fun at blackjack and slot machines. The movie also includes some truly hellacious violence, such as a torture-by-vice sequence and a brutally edited bat beating that had to be trimmed to avoid an NC-17 rating.

Whether you’re running a hotel, casino, resort or gaming hall, there are many different marketing strategies that can help you improve discoverability and attract more visitors. Having the right data can help you understand what your target audience is interested in and make better decisions about your marketing spend. In this blog post, we’ll explore tried and true casino marketing strategies that will boost your business in the long run.