Beneath the veneer of flashing lights and free cocktails, casinos stand on a bedrock of math designed to slowly bleed their patrons of cash. For years, mathematically inclined minds have tried to turn the tables by harnessing their knowledge of probability and game theory to exploit weaknesses in a rigged system. But there is one thing they can’t do: beat the house edge.
While the casino industry can make money from food, entertainment, and venues, its breadwinner is games. Each casino game has a statistical probability against players that, over time, ensures the house will win. This advantage, known as the house edge, varies by game, but is uniformly negative from the player’s perspective.
The gaming landscape is constantly evolving, and it’s important for casino marketers to stay on top of new trends. For example, e-sports are growing in popularity every day and are a great way for casinos to reach a different demographic of gamers. Other emerging technologies like virtual reality and augmented reality can also help casinos reach new audiences.
Casinos are also great destinations for events and group business. To attract these types of visitors, it’s critical for marketers to be able to target groups looking for a unique experience that your casino can offer. Tools like Cvent’s Competitive Ads can help give your casino more visibility to planners searching in sister markets and nearby hotels, which could be the ticket to securing those event bookings.